Paris, France
Client: BYD Company Limited
Work: the whole case-creativity, design, construction, event operation, press conference, communication
Project Time：2022-10
Introduction:
With the theme of "Green, Technology, Tomorrow", BYD booth appeared at the Paris Auto Show in France, one of the world's five major auto shows.
Kastone integrates multiple resources and coordinates dozens of suppliers around the world to provide comprehensive services for BYD.
Highlights:
Kastone independently designs and develops a number of interactive exhibition items, creating interactive experiences such as sand table, E platform, VR, etc., to show the technological strength of BYD's positive research and development.
In terms of communication, Kastone accurately positioned the tonality of communication at home and abroad, synchronously exported high-quality communication content, and enhanced the brand marketing effect.
BYD's European debut received the attention of more than 300,000 people on the spot.
